Impact That Transformed Brands
Behind Every Brand Turnaround is a Story of Strategy, Sweat, and Scale.
Behind Every Brand Turnaround is a Story of Strategy, Sweat, and Scale.
Over the past two decades, I’ve partnered with legacy businesses and ambitious founders to transform their operations, elevate their brand experience, and build models that scale beyond the founder.
Impact That Transformed Brands
McDonald’s India
- Impact: Launching a Legacy in Tamil Nadu
- Years: 2000 – 2010
From strategic planning to execution, I played a core role in launching the first McDonald’s in Tamil Nadu Anna Nagar’s Golden Arches. This wasn’t just a launch it was the entry of a global giant into South Indian soil. I led marketing, delivery models, mall kiosk rollouts, and built scalable systems for growth.
Baskin Robbins –KSA
- Impact: 200 Stores in 5 Years
- Years: 2010 – 2016
As Business Head, I scaled Baskin Robbins in Saudi Arabia from regional visibility to 440 stores across the kingdom. Within 5 years, we created systems, pricing models, and expansion playbooks that turned the brand into a regional market leader.
London Dairy Cafe – UAE
- Impact:From 25 sq. ft. to 8500 sq. ft. of Luxury
- Years: 2016 – 2021
I took London Dairy Café from a cold storage concept to an 8500 sq. ft. luxury lifestyle experience. Built from scratch, reimagined the customer experience, trained teams, and positioned the brand to compete with premium F&B spaces in Dubai.