Launching McDonald’s South and West India
Led the groundbreaking entry of McDonald’s into Tamil Nadu and beyond, blending global strategy with local insight. From Anna Nagar to Andheri, I turned launches into lasting success stories.
McDonald’s India
Bringing McDonald’s to Tamil Nadu wasn’t just about launching a store it was about scripting the brand’s South India story. I played a pivotal role in launching the first McDonald’s outlet in Ascendas IT park Anna Nagar, Chennai, laying the foundation for a decade-long journey of growth, innovation, and cultural integration. From strategic planning to operational systems and marketing innovation, I helped shape McDonald’s presence into a scalable, profitable, and locally resonant business.
- Years: 2000 – 2010
- Role: Strategy | Marketing | Execution | Growth Enablement
Key Contributions & Impact
Showcased leadership in strategy, execution, and innovation across multiple high-impact projects. Delivered measurable results through smart planning, market understanding, and team collaboration.
Market Entry Strategy
Spearheaded launch operations in Tamil Nadu, marking the brand’s entry into a new, culturally rich region.
Location Playbook
Developed scalable delivery models and mall kiosk strategies that expanded urban footprint effectively.
Systemization for Growth
Created internal systems that supported repeatable success across geographies.
Marketing Innovation
Devised campaigns that combined global branding with local appeal fueling customer engagement and footfall.
City Wise Launch Highlights
📍Chennai
Ascendas Anna Nagar Velachery urban expansion done right.
📍Kolhapur
Cultural launch rooted in local pride.
📍Vapi
A “dead site” turned into a boardroom success story
📍Bangalore
Big bang launch with lasting impact.
📍Lokhandwala
Doubled McDelivery sales with focused strategy.
📍Andheri
Achieved double-digit growth where none was expected
📍Vile Parle
From loss-making to profitable
📍Highway Store
Tripled sales via a smart signage campaign
Marketing Wins
I partner with startups, creatives, and businesses looking to grow and stand out.
IPL 2008 Campaign:
One of the early adopters of sports marketing with high visibility and engagement.
Ticket pe Coke Free
Drove footfall by connecting entertainment with instant rewards.
123 @ McDonald’s” Value Campaign
Introduced crowd-favorite offers that cemented affordability as a brand pillar.
50+ Profitable Marketing Promotions
50+ proven marketing promotions to boost sales and brand growth.
Gallery Images
Let Know More About my Impacts
Every time I walked in, there were problems. Every time I walked out, it was a brand reborn reimagined as a luxury lifestyle experience